UK Internet Marketing

A question that keeps coming back up again and again is how often should i submit my website to the search engines ?

The answer is and will always be once and once only!

A website only needs to be submitted to the search engines once a year if at all. Unethical SEO and online marketing companies will still try and sell you on that your site needs to be submitted constantly so you keep your listings in search engines like Google, yahoo, msn.  Seriously don’t even entertain them but RUN! A new domain needs to be submitted once so that all the search engines find it and list it in search engine index. Once listed the search engine spiders should come back naturally and over time your website will gain external links again making the listing process fully natural.

So never over submit your site as potentially you can be penalised for over submission!

Link below to a list of over 3000 directory websites, directory submissions are still worthwhile doing for a number of reasons so i thought i would be nice and provide a link to many of the best manual directories. They won’t harm your PR and still provide an excellent means of gaining traffic and relevance from an outside source.

Free Directory Submission Sites

Google release the beta version of Google Chrome.

meant to offer users an alternative to Internet Explorer and Firefox read more about Google Chrome Here at the official Google Blog

or here Google on Google Chrome Comic book Style

Big Question is though, will it live up to expectations ?

Search engine optimisation (SEO) is one of the many parts that can come under the bracket of online marketing, and deals with improving the number of or the quality of any visitors to your web site from natural or orgainc search results. In reality SEO is simply marketing by appealing to the specific search engine  algorithms to increase search engine relevance and ultimately web traffic.

Search engines now display different kinds of results on a search engine results page (SERP), including paid advertising - pay per click (PPC) advertisements , as well as unpaid organic search results and keywords specific listings, such as news stories, definitions, map locations, and images. SEO is all about improving the number and position of a site’s listings in the organic search results.

1.Targeted Keyword Research : Still the major part of any search engine optimisation (SEO) campaign. plenty of keyword and other tools are available to help you build a good list of keywords or phrases.

2.Competitor analysis: Speaks for its self really, if your competitor is no1 on Google then some good analysis of your competitor, thier keywords, business model and other SEO optimisation strategies can be beneficial to an SEO campaign

3.On page Optimisation: Internal web pages are tweaked and optimised for better search engine rankings. It can include meta tag title and descriptions, use of heading tags(h1/h2), image optimisation, file renaming and optimising the over all website architecture.

4.Off Page Optimisation: Inbound links from thematically similar websites can make your website more relevant and so favourable for search engines and corresponding higher rankings. However good quality links on there own don’t really have much of an effect.

5.Technical Optimisation: these are the technical factors that can help you boost your search engine rankings. Some of them are such as canonical indexing, w3c validation, custom error pages etc.

So you have a new state of the art e-commerce website with highly competitive and in demand products but……… no traffic!

It is quite quick to get the website up and running but it can take time and money for Search engine optimisation to drive traffic to the site. Thats why more and more companies are using managed pay per click to drive that all importat traffic. Many companies though do not have the knowledge or the time to run a pay per click campaign so they turn to an agency to manage thier ppc campaigns.

Pay per click is an excellent way to drive traffic to you site but using a professional adwords qualified agency to manage your online campaigns can maximise your return on investment (ROI) and free up your time to develop other areas of your company.

 In general the purpose of  search engine optimisation (SEO) is to achieve higher positions and more traffic off the search engines. To do this more relevent content is created such as articles (article creation and submission) and editing the sites existing pages to be more search engine friendly. Ethical search engine optimisation is following the guidlines and other SEO practices that are acceptable to the search engines and the guidelines they lay down. Unethical or black hat SEO can include using link farms, doorway pages, cloaking etc to name but a few and are all designed to try and fool the search engines into giving a position that is unmerited.

Search engines rank websites using very complicated mathmatics  known as algorithms. Google’s algorithm, the one we in the Search Engine Optimisation market all want to know, is rumored to have over 500 million different variables. Luckily for us though all these variables really come to to 2 factors

Onpage Search Engine optimisation

Offpage Search Engine Optimisation 

Well basically everything is about conversions!

You now have the visitors but you want them to convert to whatever your goal is.

To help optimise pay per click campaigns you need to be writing good ad copy and bidding strategically on your keywords this in turn will filter your traffic down to good quality hopefully converting traffic.

Sounds easy

Because PPC sounds so simple  it makes everyone think they can manage a successful and profitable PPC campign. The downside is it really isn’t that simple.

For example, what works on Yahoo PPC may not work on Google Adwords and vice versa. Knowing and reading the data properly can make or break a campaign

No it’s not a reference to a Star Wars approach to Link Building!

Attracting good inbound links to your site is not an easy job and approaching the subject as a serious consideration is quite a scary thing really.

Good linking requires good content on your site to attract people to link to your site.

 Here at www.uk-internetmarketing.co.uk we believe and work to our “link baiting” strategy, which is creating linkable pages.  For the best chance of gaining inbound links, content should be:

Original
Unique
Useful
Non-commercial (or subtle in it’s sales pitch)
Timely
Accessible without a password
Free of charge to view

And at the risk of teaching our granny how to suck eggs, each page must be linkable-meaning it must have its own URL!

UKIM can offer a professional unique content writing service for all business sectors, but you might not need this!

You will without even knowing, already have good link bait quality on your site in the form of

·        Product descriptions

·        Industry news

·        Product Comparisons

·        Case studies

·        Photo Galleries

·        Free Downloads

·        Forums

 If you already have some of these on your site then you may well be half way down the road of Link Building.

A simple re structure of your site may help, you can cluster this content, or have links to it within a section on your site, aptly named; Resources, Articles, Fun or something similar.  Don’t forget your main goal is conversions, not just inbound links, so be sure to provide a clear path from this section to your landing pages.

By investing in new fresh up to date content with all the above elements built in, your not only building content and authority you’re also helping to build a good link building pool.